The Art of the Deal by Donald Trump

The Art of the Deal

Biography, Leadership, Money
3.8/103 min read

5/25/23

  • - Chapter 1: Dealing: A Week in the Life

  • - I don’t do it for the money. I do it to do it

  • - If it can’t be fun, what’s the point?

  • - If you’re right, you’ve got to take a stand, or people will walk all over you

  • - Sometimes—not often, but sometimes—less is more

  • - Listen to your gut no matter how good something sounds on paper

  • - You’re generally better off sticking with what you know

  • - Sometimes your best investments are the ones you don’t make

  • - Hire the best from the best

  • - Chapter 2: Trump Cards: The Elements of the Deal

  • - If you’re going to be thinking anyway, you might as well think big

  • - If you plan for the worst—if you can live with the worst—the good will always take care of itself

  • - The worst thing you can possibly do in a deal is seem desperate to make it

  • - Don’t make deals without leverage

  • - The key to success in real estate isn’t location, it’s getting a good deal

  • - If you are different, outrageous, or do things that are bold or controversial, the press is going to write about you

  • - People want to believe that something is the biggest and the greatest and the most spectacular

  • - Chapter 3: Growing Up

  • - “The most important thing in life is to love what you’re doing, because that’s the only way you’ll ever be really good at it.” - Fred Trump

  • - Chapter 4: The Cincinnati Kid: Prudence Pays

  • - It’s not how many hours you put in, it’s what you get done while you’re working

  • - It never pays to be in too much of a hurry

  • - Chapter 5: The Move to Manhattan

  • - Politicians don’t care of things cost. It’s not their money

  • - In the face of a sales drop, most companies cut back on their advertising budgets. But in fact, you need advertising the most when people aren’t buying

  • - Chapter 6: Grand Hotel: Reviving 42nd Street

  • - If you’re going to make a deal of any significance, you have to go to the top

  • - Chapter 7: Trump Tower: The Tiffany Location

  • - Sometimes making a deal comes down to timing

  • - Good publicity is preferable to bad, but from a bottom line perspective, bad publicity is sometimes better than no publicity at all. Controversy sells

  • - Chapter 8: Gaming: The Building on the Boardwalk

  • - Hire the best people from your competitors, pay them more than they were earning, and give them bonuses and incentives based on their performance

  • - Chapter 9: Wynn Fall: The Battle for Hilton

  • - There are times when you have to be aggressive, but there are also times when your best strategy is to lie back

  • - Chapter 10: Low Rent, High Stakes: The Showdown on Central Park South

  • - You don’t act on impulse unless you’ve considered the downside

  • - Chapter 11: Long Shot: The Spring and Fall of the USFL

  • - In any partnership, you’re only as strong as your weakest link

  • - Chapter 12: Ice Capades: Rebuilding Wollman Rink

  • - Chapter 13: Comeback: A West Side Story

  • - The more awareness and excitement I could create early on, the easier it was going to be to attract buyers down the line

  • - Free advice is worth what you pay for it

  • - Keeping your options open is the only way to protect yourself

  • - Chapter 14: The Week That Was: How the Deals Came Out

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