The single most wasteful thing you can do in marketing is try to change someone's mind

Marketing is never a battle of products, it is always a battle of perceptions

You become stronger when you reduce the scope of your operations

It's always better to be first to market than waiting to get to market with a better product

If it's impossible to be first to market in a category, invent a new category to be first to market in

The key to success in marketing is to find a way to own a word in the mind of the prospect