How do you describe your purpose in life?
What does the world huger for? What does it desire? What does it need or suffer from a lack of?
What are the unique talents of the organization?
Who has the company timelessly been?
Who must it fearlessly become?
Defining your personal purpose
How will the world be better off thanks to you having been on this earth?
What are your unique gifts and superpowers?
Who have you been when you've been at your best?
Who must you fearlessly become?
You only get one life. You may as well live it to the max
Share emotionally intelligent stories
Who is your actual target?
What are you actually trying to accomplish in the world?
Why do we need it?
Don't just invent something, fix something
What problem are you solving?
'Don't hate, create' - Ben Horowitz
Why are we here in the first place?
If we disappeared, who would miss us and why?
What business are we really in?
How can we become a cause and not just a company?
What cause are you benefitting?
How can we connect with customers on a deeper level?
What does the world need?
What are we willing to sacrifice?
How can we make a better experiment?
We are operating amid uncertainty and the purpose of building a product or doing any other activity is to create an experiment to reduce that uncertainty
What will we learn instead of what will we make
How can we offer x, y, and z instead of just x
How might we take what we do and use it to actually change the world
Make it bold and ambitious
Share it with your partners, employees, and customers
Tell them you are on a journey that matters
It invites others to help you answer this question
Figuring out what you want to accomplish is a continual search and questions are the means to the search
Create more value than you capture
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted to use it themselves
Relentless focus on usability
Develop laser like focus on making one thing great
Dedicate yourself to relentless iteration and prototyping so that you can fail fast and learn fast
Create an experience that's simple, effortless, and delightful
Your job is to care about what they want
Be a customer-centric company
Show your users what you can do rather than telling them what they should do
Does this make my life better?
Is it easy to use?
What are you making?
Whom are you helping?
Making the focus of your work what you can do for people
Make your expertise available to the community at regular intervals
Focus relentlessly on our customers
Attention is the rarest and purest form of generosity
How is your project going to change the way people think or go about their daily lives
Businesses centered on improving people's lives outperform their competitors
Transparency breeds trust and trust is the foundation of teamwork
Transparency allows you to gain invaluable feedback
Decide what you stand for and then stand for it all the time
The more one does, the more one can do
The most precious resource you have it time