True growth and fulfillment comes from your contribution to others
“You will get all you want in life, if you help enough other people get what they want.” - Zig Ziglar
Contribution is the key to continued growth
Building an audience and creating change requires three things: a charismatic leader or an attractive character, focus on a future-based cause bigger than themselves, and an offer to a new opportunity
People become leaders when they first try to master something for themselves
Once you discover a path for yourself, you can share your knowledge with others
The biggest hurdle you’re likely to face is being okay with positioning yourself as an expert
There are people today who need what you have. And they are just waiting for you to find your voice, so you can help them change their lives
You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you are helping
Who do you want to serve?
The three core markets are health, wealth, and relationships
Your niche lies within a sub market of one of the core markets
What you have to offer must be different from everyone else in your market
Create a message that will complement the other players in your market, not compete with them
Would people in this sub market be excited about the new opportunity I’m presenting in my niche?
Are the people in this market irrationally passionate?
Are these people willing and able to spend money on information?
“People are silently begging to be led” - Jay Abraham
Rule #1: become an attractive character, and live the life your audience wishes they could live
People will follow you because you have completed the journey they are on right now, and they want the result you have already achieved
Show them where you came from and where you are now
Living the life your audience wishes they could live inspires them more than anything you could ever say
Rule #2: maintain absolute certainty
The person with the most certainty wins
Certainty is what draws people to leaders
The more you share your message with others, the more certain you will become
Rule #3: Don’t be boring
Rule #4: understand how you use persuasion
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them their rocks at their enemies
It’s important that you take the blame for past failure off their shoulders and place it back onto the old opportunities they attempted in the past. This way, they will be more open to trying your new opportunity
If you can put their fears to rest and give them hope, they will follow you to the ends of the Earth and back again
Rule #5: care...a lot
They don’t care how much you know until they know how much you care
Those who pay, pay attention
Rule #6: offer them value from their perceived relationship with you
“Fear of the future causes us to lean against and cling to the present, while faith in the future renders us perceptive to change.” - Eric Hoffer
People want to caer all their faith and personal responsibility into something bigger than themselves
1. Where can they place their hope and faith?
Without hope, they can’t have the faith necessary to move forward and change
The certainty people get when they see someone else do something they thought was impossible, gives them the belief they need to also achieve that same goal
“The practical organization offers opportunities for self-advancement...a mass movement appeals not to those intent on bolstering and advancing a cherished self, but to those who crave to be rid of an unwanted self.” - Eric Hoffer
Our goal is to replace whats not working with something better
Is this thing I’m considering going to increase my status or decrease it?
Status has nothing to do with how other people perceive you, but rather with how you perceive yourself
Almost every choice in your life has revolved around status
We are all slaves to what we believe other people will think about us
Sharing something new vibes people and immediate increase in status
You can’t get good unless you start now
What is the result you want for your people?
What is the process you are going to take them through to get that result?
No one likes to hear you talk about yourself
Figure out who your dream client is
How can I serve people? How can I prove my stuff works? How can I get results for someone else?
How to [result they desire most] without [thing they fear most]
5 curiosity hooks: little known, big differences, well known, little understood, this changes everything, crystal ball theory, revisiting the fundamentals
People don’t buy what they need, they buy what they want
Everything comes down to belief. Belief creates results
People don’t buy logically, they buy based on emotion. Then they use logic to justify the purchase decision they’ve already made
Logic doesn’t sell. Emotions sell
Every good story is about a captivating character who is pursuing some compelling desire and who faces seemingly insurmountable obstacles to achieving it
The greatest service you can provide someone is getting them to buy something. The act of buying something creates a commitment that causes them to actually take action
The best time to start building relationships is right now